100 Words - Cory Whitehead

“In the 10 years since I graduated, marketing and communications have changed dramatically. Word-of-mouth is more powerful than ever and the trust in organizations lower than ever. Social media takes this to a whole new level—from being able to interact directly with celebrities to being able to praise or critique a business to the masses. Businesses must be involved in social media, but it’s a blessing and a curse. Social media allows you to get instant interaction and feedback from customers and gauge what they think of you, but you also must act quickly when problems are uncovered.”

Cory Whitehead

Marketing & Product Development Director -  Christianity Today

Huntington College - Class of 2000

You can follow Cory’s personal Twitter Stream @corywhitehead